Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
ROI – SEO provides trackable and quantifiable results, regardless of whether you are an e-commerce or none-commerce site so there are no qualms when it comes to ROI.
Cost-effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well.
Brand Awareness – Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website.